Privacy Policy

1. Introduction and Data Controller

Welcome to Quiet Milkwood. We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, which focuses on passive income and ETF investing for Canadians.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018), the data controller is Quiet Milkwood, located in London, United Kingdom. We operate in strict accordance with the Privacy and Electronic Communications Regulations (PECR) regarding online tracking and electronic marketing.

2. Data We Collect

We may collect and process the following categories of personal data about you:

• Identity Data: Includes first name, last name, or similar identifier provided via contact forms or newsletter subscriptions.
• Contact Data: Includes email address, telephone numbers, and residential address (where applicable for physical correspondence).
• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: Includes information about how you use our website, products, and services (e.g., pages visited, time spent on site).
• Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.

3. Legal Basis for Processing

Under the UK GDPR, we only process your personal data when we have a valid legal basis to do so. These typically include:

• Consent: You have given clear consent for us to process your personal data for a specific purpose (e.g., subscribing to our ETF newsletter).
• Contractual Necessity: Processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.
• Legal Obligation: Processing is necessary for us to comply with the law (excluding contractual obligations).
• Legitimate Interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not overridden by your rights and interests (e.g., improving our website content or ensuring network security).

4. How We Use Your Information

Quiet Milkwood uses your data to provide a tailored experience regarding financial education. Purposes include:

• To provide and maintain our Service, including monitoring the usage of our Service.
• To manage your requests: To attend and manage your requests to us.
• To provide you with news, special offers, and general information about other goods, services, and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

5. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means.

6. Disclosure and International Transfers

We may share your personal information with third-party service providers (such as hosting providers, email marketing services, and analytics companies) that perform services for us or on our behalf.

As we focus on Canadian ETF investing but are based in London, your data may be transferred to and processed in countries outside the UK (e.g., Canada or the USA). Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• Transferring data to countries that have been deemed to provide an adequate level of protection for personal data by the UK government.
• Using specific contracts approved for use in the UK which give personal data the same protection it has in the UK (Standard Contractual Clauses).

7. Your Rights Under UK GDPR

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

• Request access to your personal data (commonly known as a "data subject access request").
• Request correction of the personal data that we hold about you.
• Request erasure of your personal data where there is no good reason for us continuing to process it.
• Object to processing of your personal data where we are relying on a legitimate interest.
• Request restriction of processing of your personal data.
• Request the transfer of your personal data to you or to a third party.
• Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of these rights, please contact us at the details provided below. You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk).

8. Cookies and Tracking

Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.

9. Contact Information

To exercise your rights, or if you have any questions about this Privacy Policy or our privacy practices, please contact our Data Protection Officer at: